• Discover What’s Driving Customer Loyalty for Today’s Hotel Brands

     
    POSTED November 1, 2016
     

    PwC’s latest Consumer Intelligence Series study put loyal travelers to the test

In order to shed light on customer loyalty in the hotel industry, PwC surveyed 1,026 travelers—59 percent business travelers (10-plus nights a year) and 41 percent leisure travelers (fi ve-plus nights a year). Millennials, defined as between the ages of 21 and 29 in this study and accounting for 14 percent surveyed, will soon be making up a large part of the buying economy and were a key focus of the data analysis. PwC found that millennials aren’t as diff erent as expected and advise hotel brands to look at all age groups when creating loyalty programs. Another takeaway for hotels is finding a way to engage with all kinds of travelers while also targeting the most profi table demographic. Read on for PwC’s other findings, and visit pwc.com for the full analysis.

Nearly all hotels are experiencing staffing shortages, according to a new member survey conducted by the American Hotel & Lodging Association (AHLA). AHLA conducted the latest Front Desk Feedback survey of nearly 200 hoteliers Sept. 12-19, 2022.

Eighty-seven percent (87%) of survey respondents indicated they are experiencing a staffing shortage, 36% severely so. The most critical staffing need is housekeeping, with 43% ranking it as their biggest challenge. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

As the number of vaccinations across the country increases, the amount of live events and gatherings will hopefully rise with it. However, that doesn’t mean the way people gather will go back to normal instantly: there may be an adjustment period before bars, theaters, stadiums and churches are all full of people again.

 Spacing, social distancing, and creativity will be vital for planners and venues in the meantime, and tools like staging, seating, and more will be crucial for the execution of these.