The Detroit Metro Convention & Visitors Bureau (DMCVB) traditionally unveils its latest marketing plan, which includes departmental objectives and strategies, during its annual membership meeting every January. This year’s event at MotorCity Casino Hotel’s Sound Board drew hundreds to hear the bureau’s recap of 2017, projections for the future and new ads.
Its next-generation ad campaign, themed Detroit: It’s Go Time, now appears in a variety of offline and online media in key markets, including Chicago, Cincinnati, Columbus, Cleveland and Indianapolis.
The DMCVB is taking on Dave Beachnau as senior vice president of sales, marketing and sports, and has promoted Kris Smith to director of the Detroit Sports Commission.
"The knowledge and expertise that Dave has contributed to the DMCVB is invaluable, and we look forward to what he will accomplish in his new role," says Larry Alexander, president and CEO. "In his short time with the DSC, Kris has helped increase our profile within the national governing bodies of the Olympic movement, as well as created local awareness of the DSC."