• DoubleDutch Announced Three New Products

     
    POSTED February 18, 2015
     

Recently, DoubleDutch introduced three of their new products at the PCMA Convening Leaders Conference in Chicago. These innovative products were created to enhance the event planning industry.

“The DoubleDutch product roadmap is closely aligned with the needs and pain points of all event stakeholders - organizers, exhibitors and attendees,” said Lucian Beebe, DoubleDutch vice president of product. “Location-Based Messages allows organizers to communicate directly with attendees in a nuanced and tailored way, Lead Retrieval with Notes helps exhibitors capture important prospect information without ever having to leave the app and the Personalized Activity Feed greatly enhances the attendee experience at events.”

The first product is location-based messages, powered by iBeacon. Event organizers can use this technology to send messages in a timely manner to attendees’ mobile devices. This could be used for many different purposes including, welcoming guests, making announcements or promoting a guest speaking. The messages can be targeted towards a specific group of people, enhancing the experience of the participant.

DoubleDutch has also created a new and advanced version of its Lead Retrieval feature that allows attendees to take notes about potential customers to maximize leads. This is a way that event organizers can retrieve information about the attendees and add notes about the specific client. With this system, exhibitors can personalize the message to increase the chances of a lead conversation post-event.

The final product that was introduced was the DoubleDutch activity feed, which helps attendees stay on top of their agenda, receive information and stay on track during the event. This feature is more personalized than ever; it even provides attendees with reminders to ensure they are aware of the event’s activities.

A team of hospitality students from Kansas State University in Kansas won PCMA’s inaugural Business Events Industry Student Challenge for proposing how to protect personal data of people attending business events.

Members of the winning team included Brooks Hetle, Bailey Brown, Andie Contreras, Tia Gamble and Cameryn Rasmussen. The students were advised by Kristin Malek, an assistant professor of hospitality management. The team competed against nearly two dozen collegiate teams from across the United States.

 

The Graduate Hotel Minneapolis’ partnership with Topgolf took off this October with the opening of its Swing Suite, the third Topgolf partnership with the Graduate Hotels brand since implementing the Swing Suite in the Graduate Lincoln and the Graduate Iowa City.

 

Event attendees at the George R. Brown Convention Center (GRB) will now be able to enjoy coffee from the first robotic, connected coffee service in Houston—the Coffee Haus, located across from the Marriott Marquis Houston’s skywalk. Houston First, which owns and operates the GRB, and its hospitality team powered by Levy, Houston Inspired Catering, have partnered with Austin-based Briggo to implement this service.