• DoubleDutch Launched New Analytics Platform

     
    POSTED March 4, 2015
     

Recently, DoubleDutch released its new analytics platform called Event Performance. This new platform is designed to allow marketers to produce more effective and strategic events. Event Performance is meant to help event planners and organizers monitor content and engagement metrics during the duration of the event. The data is collected from the DoubleDutch made application.

"Event Performance is the culmination of a much broader vision," said Lucian Beebe, VP of product. "All along, we were building an app that was architected from the ground up to give organizers the data they need to transform the way they run events. Most analytics reports generated by app engagement can provide post-event data. We seek to also provide visibility into event performance on the day of the event, so organizers are not in the dark. Event Performance paired with our mobile application is the only way to obtain the real-time data they need to make their events even better."

The data collected by the application allows event professionals to improve attendee engagement and app adoption. Organizers of the events can track their attendees once they are logged into the app to send emails, track content trends and note which sessions should anticipate the most traffic. The app can help organizers push less popular sessions and boost attendance.

In the application, popular user-generated content is consolidated and sorted into “Top Status Updates.” This helps organizers recognize what is important and noteworthy to the attendees of the event and how to promote engagement. The Engagement Score attribute to the application will allow the tracking of attendee satisfaction by taking notice of how many attendees are interacting with the app.

Event Performance is an app meant to be innovative to the event industry by allowing professionals to discover the wants and needs of event attendees.

The Duniway Portland is launching Vinyl Record Suites to celebrate Record Store Day, an annual celebration of independently owned record stores, on April 13.

These rooms will feature U-turn audio record players with classic records, including The Duniway's Top Five Collections Cases featuring playlists from Ted Wheeler, mayor of Portland, The Duniway General Manager Ryan Kunzer, Jackrabbit's Head Chef Chris Cosentino and many more.

 

Brooklyn-based luxury camping and event production company, Terra Glamping, is expanding to East Hamptons' Cedar Point County Park overlooking Gardiners Bay. The new location is currently available for reservations and will begin hosting guests on Friday, May 24 through the end of October.

 

A concierge has become the milestone 50,000th person to be certified in the international Certified Tourism Ambassador (CTA) program at popular tourist destination Galveston Island, Texas.

Miranda Belansky, CTA, 27, works in retail and for a small vacation rental company.