• DoubleDutch Launched New Analytics Platform

     
    POSTED March 4, 2015
     

Recently, DoubleDutch released its new analytics platform called Event Performance. This new platform is designed to allow marketers to produce more effective and strategic events. Event Performance is meant to help event planners and organizers monitor content and engagement metrics during the duration of the event. The data is collected from the DoubleDutch made application.

"Event Performance is the culmination of a much broader vision," said Lucian Beebe, VP of product. "All along, we were building an app that was architected from the ground up to give organizers the data they need to transform the way they run events. Most analytics reports generated by app engagement can provide post-event data. We seek to also provide visibility into event performance on the day of the event, so organizers are not in the dark. Event Performance paired with our mobile application is the only way to obtain the real-time data they need to make their events even better."

The data collected by the application allows event professionals to improve attendee engagement and app adoption. Organizers of the events can track their attendees once they are logged into the app to send emails, track content trends and note which sessions should anticipate the most traffic. The app can help organizers push less popular sessions and boost attendance.

In the application, popular user-generated content is consolidated and sorted into “Top Status Updates.” This helps organizers recognize what is important and noteworthy to the attendees of the event and how to promote engagement. The Engagement Score attribute to the application will allow the tracking of attendee satisfaction by taking notice of how many attendees are interacting with the app.

Event Performance is an app meant to be innovative to the event industry by allowing professionals to discover the wants and needs of event attendees.

A team of hospitality students from Kansas State University in Kansas won PCMA’s inaugural Business Events Industry Student Challenge for proposing how to protect personal data of people attending business events.

Members of the winning team included Brooks Hetle, Bailey Brown, Andie Contreras, Tia Gamble and Cameryn Rasmussen. The students were advised by Kristin Malek, an assistant professor of hospitality management. The team competed against nearly two dozen collegiate teams from across the United States.

 

The Graduate Hotel Minneapolis’ partnership with Topgolf took off this October with the opening of its Swing Suite, the third Topgolf partnership with the Graduate Hotels brand since implementing the Swing Suite in the Graduate Lincoln and the Graduate Iowa City.

 

Event attendees at the George R. Brown Convention Center (GRB) will now be able to enjoy coffee from the first robotic, connected coffee service in Houston—the Coffee Haus, located across from the Marriott Marquis Houston’s skywalk. Houston First, which owns and operates the GRB, and its hospitality team powered by Levy, Houston Inspired Catering, have partnered with Austin-based Briggo to implement this service.