• DoubleDutch Launched New Analytics Platform

     
    POSTED March 4, 2015
     

Recently, DoubleDutch released its new analytics platform called Event Performance. This new platform is designed to allow marketers to produce more effective and strategic events. Event Performance is meant to help event planners and organizers monitor content and engagement metrics during the duration of the event. The data is collected from the DoubleDutch made application.

"Event Performance is the culmination of a much broader vision," said Lucian Beebe, VP of product. "All along, we were building an app that was architected from the ground up to give organizers the data they need to transform the way they run events. Most analytics reports generated by app engagement can provide post-event data. We seek to also provide visibility into event performance on the day of the event, so organizers are not in the dark. Event Performance paired with our mobile application is the only way to obtain the real-time data they need to make their events even better."

The data collected by the application allows event professionals to improve attendee engagement and app adoption. Organizers of the events can track their attendees once they are logged into the app to send emails, track content trends and note which sessions should anticipate the most traffic. The app can help organizers push less popular sessions and boost attendance.

In the application, popular user-generated content is consolidated and sorted into “Top Status Updates.” This helps organizers recognize what is important and noteworthy to the attendees of the event and how to promote engagement. The Engagement Score attribute to the application will allow the tracking of attendee satisfaction by taking notice of how many attendees are interacting with the app.

Event Performance is an app meant to be innovative to the event industry by allowing professionals to discover the wants and needs of event attendees.

Kimpton EPIC Hotel has heard the cry of meeting and event attendees everywhere. The all too familiar ice-cold event space makes it extremely difficult to stay focused. It might only be 30 minutes into the meeting when guests start to look anxious as they fight back goosebumps.

 

PCMA has announced its proposed 2020 Board of Directors and Officers. The nominating process, according to the bylaws (Article XII, Section 1(d)), allows for additional nominations for any officer or director position by members who submit a petition, which is required to be signed by 5 percent of members from the membership category appropriate to the position and submitted to PCMA’s president and CEO no later than November 1, 2019.

 

Sportsmen's Lodge recently revealed its newly renovated pool. Known as the largest pool in San Fernando Valley, the Sportsmen's Lodge pool is an attraction to guests and locals alike.

"We are always looking for ways to improve the guest and visitor experience, and since the pool is our most popular amenity, we like to keep it fresh and update it every couple of years," says General Manager Stephen Chavez.