• DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     

After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton. The rebrand includes 25,000 square feet of updated meeting space, a new restaurant and a state-of-the-art fitness center, as well as new artworks and designs throughout the hotel. The renovation is part of a partnership between Whitman Peterson, an institutional real estate private equity company, and Concord Hospitality.  

“We and Concord are so excited about the transformation of this property from a traditional DoubleTree Hotel to this reinvigorated, beautiful soft-branded DoubleTree now known as ‘the Alloy’,” says Paul Novak, managing director at Whitman Peterson.  

The 25,000 square feet of meeting and event space includes five new event rooms and outdoor spaces. Venue space sizes range from 430 square feet to 7,020 square feet, accommodating many types of gatherings. The new restaurant on the property, Hammer & Fire, features locally-sourced ingredients, a hyper-local beer program and a chef-inspired menu.  

The newly rebranded lifestyle hotel will also have a mothers’ nursing room, an outdoor dining patio and more. All 327 guest rooms will be thoroughly cleaned with Hilton’s CleanStay program, so guests can be confident during their stay away from home.  

On May 4, Knowland, a provider of meetings and events intelligence data, released its monthly report for April 2022. The data showed a significant increase in meetings activity, with a 323% increase over April 2021, including a 3.7% recovery of events from March to April 2022.

Additional information included:

•     In April 2022, the average number of attendees per event was 118, compared to 63 in April 2021 and 74 in April 2019.

 

Meetings & Events Pulse Survey also reveals that a majority of companies are currently hiring.

 

The SaaS platform, Wix.com, has released a new builder for business owners, planners and venue operators to create customized seating maps. Users can also assign ticket pricing based on the location of individual seats, and any variation of seating can be mapped, including tables, rows of seats, areas with general seating (e.g., a standing-room-only area), reserved VIP sections, or a combination of options.