• DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     
  • DoubleTree by Hilton Philadelphia-Valley Forge Reopens After $18.5M Renovation

     
    POSTED June 30, 2020
     

After several months of renovations, the DoubleTree by Hilton Philadelphia-Valley Forge is now open as the Alloy – King of Prussia, a DoubleTree by Hilton. The rebrand includes 25,000 square feet of updated meeting space, a new restaurant and a state-of-the-art fitness center, as well as new artworks and designs throughout the hotel. The renovation is part of a partnership between Whitman Peterson, an institutional real estate private equity company, and Concord Hospitality.  

“We and Concord are so excited about the transformation of this property from a traditional DoubleTree Hotel to this reinvigorated, beautiful soft-branded DoubleTree now known as ‘the Alloy’,” says Paul Novak, managing director at Whitman Peterson.  

The 25,000 square feet of meeting and event space includes five new event rooms and outdoor spaces. Venue space sizes range from 430 square feet to 7,020 square feet, accommodating many types of gatherings. The new restaurant on the property, Hammer & Fire, features locally-sourced ingredients, a hyper-local beer program and a chef-inspired menu.  

The newly rebranded lifestyle hotel will also have a mothers’ nursing room, an outdoor dining patio and more. All 327 guest rooms will be thoroughly cleaned with Hilton’s CleanStay program, so guests can be confident during their stay away from home.  

On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.

 

According to a survey commissioned by the American Hotel & Lodging Association (AHLA), frequent travelers feel safer when hotels adhere to AHLA's Stay Safe guidelines, which detail cleaning protocols for hotels during the COVID-19 pandemic. 

 

Through responses to bi-weekly surveys, Global Business Travel Association members have indicated that domestic busines travel is ramping up after months of struggle.