After almost two years, Visit Cheyenne’s director of sales and marketing, Jim Walter, has earned the Certified Destination Management Executive (CDME) designation, the industry’s highest individual educational achievement.
Now with the only “integrated executive program specifically designed for the destination management industry” under his belt, Walter is excited to apply the program’s pillars of vision, leadership, productivity, and implementation to his work at Visit Cheyenne.
“The program helped me in various ways. I have such a great group of tourism professionals who have become my friends in the industry and who are available for support and advice. Locally it has brought a new perspective to my job as Visit Cheyenne becomes more active in the local economic development discussions, the development of our city, and the development of the visitor experience.”
With so much growth and change in the industry, such an accomplishment is sure to boost Walter and Visit Cheyenne’s commitment to professional growth and development, especially considering Visit Cheyenne is the only Destination Marketing Organization in Wyoming that has multiple credentialed staff members.