The Empty Suitcase Campaign

The Empty Suitcase Campaign Helps Implement Meaning Into Planners' Agenda


The idea for the Empty Suitcase Campaign began in 2013 when Shawna Suckow, CMP, founder and chairwoman of SPiN: Senior Planners Industry Network, and her friend, Colleen Abernethy of Platinum DMC Collection, went on a trip to Nepal. “We heard of a doctor in Nepal who offers an annual eye clinic in a remote area and needed used prescription eyeglasses. Through Colleen’s connection with the Lion’s Club in Minnesota, we brought a suitcase filled with over 200 pairs with us,” says Suckow.

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