Unlike most of its peers, eTown Hall proudly proclaims “we’re the antithesis of the rental game,” says John “Digger” Peláez, facility director for the downtown Boulder venue.
“When you come in the door, I want it to be the most epic experience you've ever had,” says Peláez. Rentals at eTown Hall come with a full professional staff, all technology, sound, lights, projection and planning included and a willingness to make a meeting or event “as turnkey as possible.” Peláez and his team don't have a marketing plan, instead they depend on creating outstanding gatherings for their clients to be the best publicity in the industry.
The main hall, which seats 200-250, has hosted performers like Bob Weir and Jack Johnson. The lounge has its own bar, stage and PA system and can be rented separately or along with the hall. eTown has hosted fundraisers, galas, comedy events, kid’s programming and more.
“While we are a premium event space and A/V production studio, we are still accessible to the community,” says Peláez. Whether it's through public events like a monthly comedy show or “Boulder-in-the-Round” events, which offer free access to live music by local singers and songwriters, eTown is looking out for its community.
eTown began and still operates as a nationally syndicated radio program. Starting in 1991, shows were recorded at the Boulder Theater, until the need for a sustainable space was realized and the venue opened in 2012. In this, too, founders Nick and Helen Forster were watching out for their community. The venue is completely zero-waste certified and runs on the 236 solar roof panels. “There are no gas lines running into the building; we severed them during the refurbishment,” says Peláez.
The heating and cooling system in the building is truly representative of the philosophy at eTown, he adds. Each office has its own heating and cooling controls, and each staff member carries the responsibility of setting the temperature. “We didn't design the building for LEED standards, but for common-sense stewardship to the planet. It's not automatic—you have to do it yourself.”