Event Garde

Break the Ice by Moving Beyond Traditional Group Activities

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From philanthropy workshops to glow-in-the-dark yoga, planners are moving to more meaningful ways to interact.

An Inside Guide to Web Redesign

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Q: Our current website is no longer meeting the needs of our internal and external audiences. I’m in the market for a web redesign, but I don’t know where to begin. Do have you any pointers?

A: Whether the site is narrowly focused on a signature event or more broadly focused on your overall organization, there are a number of steps you can take to build a successful and buzz-worthy website. Having recently undergone a significant web redesign, here are seven of my key lessons learned.

Setting the Stage for Sponsorship Renewals

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Q: Sponsor revenue for our meeting is declining. How can we help sponsors justify their investments and set the stage for renewal discussions? A: Post-event fulfillment reports consistently rank at the top of sponsors’ lists of the most valuable services provided by conference hosts. Indeed, according to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey, fulfillment reports tie audience research as the most important service provided by conference hosts.

15 Reasons to Book within the Group Block

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Q: What’s the best way to fill my group room block during my upcoming convention? There are so
many available choices, from vacation rentals through websites like Airbnb and VRBO, to discount
hotel stays through sites like Priceline and Orbitz.

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