event planning

The 2020 Flower Trend Forecast

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The International Floral Distributors each year teams up with Produce Marketing Association and a designer to create the “Flower Trends Forecast.” For 2020, the organization enlisted Helen Miller, AIFD, CAFA, CF, and Derek Woodruff, AIFD, CFD, CF, PFCI, AAF. Miller owns Flowers & Such in Adrian, Michigan. Her work has been showcased in publications such as Floral Management, Florists Review, and The Knot.

Select the Right A/V Partner

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The times they are a-changing, and that has never been truer than when it comes to selecting an A/V partner and deciding whether the in- house A/V vendor or an outside third-party provider is the right partner for you. Due to advancements in technology, lighting and other A/V equipment that has come down in price, planners are now finding op- portunities to use previously out of budget technology with a much more palatable price tag. 

Use Scents to Enhance Guest Experience

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Event professionals are constantly thinking about how to best stimulate our guests’ senses in order to create the most memorable experience and greatest impact, whether it’s a wedding, corporate meeting or event, fundraiser or social gathering. Many people focus on only three of the five senses: taste, sight and sound. Rarely do planners pay attention to touch or smell. Strategically paying attention to scent and how it interacts with other sensory experiences can greatly impact the overall quality of an event.

Contingency Planning for Events: What Could Go Wrong?

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By the time the now-iconic photo of one Fyre Festivalgoer’s pitiful cheese sandwich had gone viral, social media platforms and news outlets were abuzz with shock and bewilderment—questioning how the seemingly star-studded island excursion could have resulted in half-built FEMA-issued tents, cancelled musical acts and stranded attendees.

JW Marriott's App for Managing Events

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dining setup in a bright and airy space

British Columbia’s JW Marriott Parq Vancouver and the DOUGLAS located in Parq Vancouver are making it easier for event planners to manage their events at the venues with the Marriott Meeting Services App, managed by the JW Event Concierge. The app allows planners to request, respond and connect in real-time with hotel event staff on any web-enabled device.

Growing ILEA Portland

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It’s no secret that association membership has been in a steady decline for more than a decade. This is true not only for event professional associations but for associations dedicated to virtually every industry—from agriculture and aerospace to landscaping and legal. While many will claim this decline is due to cost-cutting, a deeper survey will show that it is the perceived lack of value of the association model and its offering.

You Hosted a Great Event—Now What?

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With the fast-paced speed of events, follow-up is often forgotten, or the effort put forth is minimal. As the event host or planner, devoting more time and resources to the follow-up offers many benefits yet to be tapped by the broader event planning community. Professional event planners are experts in logistics, details and the experience, and often solely focused on executing a flawless event. Their engagement ends when the event ends.

Snap & Share

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When you open your phone, which app is your go-to? For most people around the globe, from teens to savvy seniors, Instagram is one of the most popular platforms for sharing experiences with friends and family. Posting images to a profile and adding pictures to Instagram stories are modern ways for users to keep others informed on different aspects of their lives. When it comes to hosting events, making an impression on guests is key to a successful event and its impact on social media.

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