Associations North, formerly MSAE (Midwest Society of Association Executives), celebrated 60 years at Aria Minneapolis on Aug. 4 by honoring the past, present and future. Guests were greeted with stilt walkers, valet parking, champagne tower and a walk through the decades in the form of 8-foot-by-8-foot photo walls from the past six decades. Member logos were highlighted in a big “60” for a memorable backdrop. The four-sided bar and video cube overhead highlighted more member photos and videos on the impact of associations (complete with a blooper reel). Surprise entertainment from Dragons Fire Theater included an aerialist performing to Prince’s “Purple Rain,” LED show and fire dancers. Guests were treated to gourmet food and drink, two Delta airline giveaways (one a surprise), and VIP lounges with custom cigars and wine throughout the evening. Featured entertainment, Free and Easy Band, kept the celebration rocking with their killer vocals, horns and dance music. associationsnorth.com
Consumer behavior expert and author Shawna Suckow, CMP, shared her industry insights during the Meeting Planners International (MPI) Michigan Chapter’s annual Mid-Winter Symposium and Silent Auction in February.
Suckow’s “Meetings 3.0” session focused on the evolution of technology, culture and generations that have led to changes in what audiences now demand and how planners must react to those changes. Her afternoon presentation assessed event practices that need to be disregarded because many of them no longer effectively serve planners or their clients. shawnasuckow.com/blog