The 2018 Meeting Planners Symposium held at The Graduate Minneapolis and McNamara Alumni Center was all about unique venues and experiences. From a Scrabble team challenge to a mini hackathon, meeting with no walls and a surprise session on a coach bus, this learning opportunity was anything but ordinary. Teams worked together to solve a complex problem and pitch their idea for $500 cash. Through beautiful chaos, attendees discovered fresh, unconventional approaches to do their jobs better.
Consumer behavior expert and author Shawna Suckow, CMP, shared her industry insights during the Meeting Planners International (MPI) Michigan Chapter’s annual Mid-Winter Symposium and Silent Auction in February.
Suckow’s “Meetings 3.0” session focused on the evolution of technology, culture and generations that have led to changes in what audiences now demand and how planners must react to those changes. Her afternoon presentation assessed event practices that need to be disregarded because many of them no longer effectively serve planners or their clients. shawnasuckow.com/blog