Held at the United Center Sept. 21-23, 2018, the Laver Cup—a men’s tennis tournament pitting six top European players against six of their counterparts—marked the first time this major event has been held in the United States. Total event attendance was more than 93,000 people, with fans from around the world traveling to Chicago for an unforgettable experience with the game’s best players. “The Laver Cup was a huge win for Chicago,” says Kara Bachman, executive director of the Chicago Sports Commission. “To have Roger Federer, Novak Djokovic and the athletes of Team Europe and Team World compete at the United Center was a great showcase for the city.” Over three days, 12 live matches took place, recorded by 54 cameras. ESPN and Tennis Channel were both live at the event, which was broadcast in more than 200 countries and streamed worldwide through Amazon Prime Video.
Consumer behavior expert and author Shawna Suckow, CMP, shared her industry insights during the Meeting Planners International (MPI) Michigan Chapter’s annual Mid-Winter Symposium and Silent Auction in February.
Suckow’s “Meetings 3.0” session focused on the evolution of technology, culture and generations that have led to changes in what audiences now demand and how planners must react to those changes. Her afternoon presentation assessed event practices that need to be disregarded because many of them no longer effectively serve planners or their clients. shawnasuckow.com/blog