• Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    The ILEA Minneapolis-St. Paul chapter received the Chapter of the Year award. 

    <p>The ILEA Minneapolis-St. Paul chapter received the Chapter of the Year award.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    The McNamara Alumni Center hosted the September program. 

    <p>The McNamara Alumni Center hosted the September program.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Nick Peter, McNamara Alumni Center. 

    <p>Nick Peter, McNamara Alumni Center.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Jackie Huba speaks to attendees about Lady Gaga’s marketing strategies. 

    <p>Jackie Huba speaks to attendees about Lady Gaga’s marketing strategies.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Maria Cabrera Hutera, CMP, 3M. 

    <p>Maria Cabrera Hutera, CMP, 3M.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Maddy Arthur, metroConnections. 

    <p>Maddy Arthur, metroConnections.&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Meghan Gustafson, MPLS Downtown Council (formerly with Basilica of Saint Mary). 

    <p>Meghan Gustafson, MPLS Downtown Council (formerly with Basilica of Saint Mary).&nbsp;</p>
  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Lataya Williams, Meet Minneapolis, and Sarah Cash-Darvell, CSEP, Augsburg University.

    <p>Lataya Williams, Meet Minneapolis, and Sarah Cash-Darvell, CSEP, Augsburg University.</p>

At ILEA MSP’s September program at the McNamara Alumni Center, attendees turned their attention to Lady Gaga. No, she wasn’t performing. Rather, marketing expert Jackie Huba dissected Lady Gaga’s method that has made her one of the biggest pop stars of our time— thanks in large part to her faithful following on social media. Presenting research from her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics,” Huba demonstrated specific strategies that businesses can use to their advantage. ilea-msp.org; jackiehuba.com 

Meeting Professionals International Washington State Chapter (MPIWSC) held its annual auction on Dec. 7, 2017, at Novelty Hill Januik Winery in Woodinville, Washington. The auction wa s a fundraiser for the MPIWSC Educational Fund.

 

Carly Van Veldhuizen, the mastermind behind Girl Friday’s mesmerizing creative custom installations, talks inspiration, materials and the value of a solid team.

 

The 2018 Meeting Planners Symposium held at The Graduate Minneapolis and McNamara Alumni Center was all about unique venues and experiences. From a Scrabble team challenge to a mini hackathon, meeting with no walls and a surprise session on a coach bus, this learning opportunity was anything but ordinary. Teams worked together to solve a complex problem and pitch their idea for $500 cash. Through beautiful chaos, attendees discovered fresh, unconventional approaches to do their jobs better.