• Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    The ILEA Minneapolis-St. Paul chapter received the Chapter of the Year award. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    The McNamara Alumni Center hosted the September program. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Nick Peter, McNamara Alumni Center. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Jackie Huba speaks to attendees about Lady Gaga’s marketing strategies. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Maria Cabrera Hutera, CMP, 3M. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Maddy Arthur, metroConnections. 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Meghan Gustafson, MPLS Downtown Council (formerly with Basilica of Saint Mary). 

  • Event Snapshots: Loyalty Lessons from Lady Gaga

    ILEA MSP’S September Program

     
    POSTED March 11, 2018
     

    Lataya Williams, Meet Minneapolis, and Sarah Cash-Darvell, CSEP, Augsburg University.

At ILEA MSP’s September program at the McNamara Alumni Center, attendees turned their attention to Lady Gaga. No, she wasn’t performing. Rather, marketing expert Jackie Huba dissected Lady Gaga’s method that has made her one of the biggest pop stars of our time— thanks in large part to her faithful following on social media. Presenting research from her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics,” Huba demonstrated specific strategies that businesses can use to their advantage. ilea-msp.org; jackiehuba.com 

The 37th edition of the IACC Americas Connect conference took place on April 16-18 at Chubb Hotel & Conference Center and The Franklin Institute in Philadelphia. The three-day conference, hosted by former White House Director of Events Laura Schwartz, included educational sessions, panel discussions in the form of campfires, workshops, culinary tours and tastings, as well as the annual Global Copper Skillet competition. 

 

The Meetings Industry Council (MIC) of Colorado hosted a record 1,210 registered attendees for its 18th annual conference and trade show on March 13-14 at the Colorado Convention Center. MIC of Colorado is a coalition of 13 professional organizations related to the meetings and events industry.

 

Approximately 480 representatives of the meetings and events industry gathered on March 12 at Denver Place in downtown Denver to celebrate the 12th annual Colorado Meetings + Events Best of 2018 readers’ choice awards and Hall of Fame induction. The event served as the kickoff for Colorado Meetings Week in tandem with the MIC of Colorado Educational Conference and Trade Show. Thank you to our event sponsors and partners!