PCMA’s flagship event, Convening Leaders, brought industry professionals from 36 countries to Pittsburgh, Pennsylvania, on Jan. 6-9 at the David L. Lawrence Convention Center. “We built this conference around the theme Disrupt + Deliver because that’s what the industry needs and wants,’’ says PCMA President and CEO Sherriff Karamat. “We leave here with a greater commitment and better understanding of how business events can and must drive economic and social progress.’’
Approximately 4,000 business event strategists and industry leaders were in Pittsburgh for sessions covering innovation, design, leadership and technology. Approximately 1,200 tuned into the livestreamed programming. Billie Jean King, Seth Godin, Geena Davis, Steve Pemberton and Kjell Nordstrom, Ph.D., were among 138 experts, advocates, industry leaders and celebrities to address the group.
Convening Leaders generated an estimated $6 million in economic value for the Pittsburgh region. “We were able to demonstrate to events planners from around the world that Pittsburgh is a firstclass host destination,’’ says Craig Davis, president and CEO of VisitPITTSBURGH.
The PCMA Foundation raised more than $300,000 through on-site fundraising projects including its annual Party With a Purpose.