Meeting and event applications seem to enter the market in floods, often via the app store of your choice. Many products are created to lessen tedious work. The exciting, high-paced meetings and events field has offered plenty of demand for exactly that. The tech market’s high level of competition offers benefits for planners. For one, companies work to make their products indispensable, while dedicating resources to customer happiness (because they aim higher than satisfaction).
It is often said that necessity is the mother of invention. Just ask Justin Panzer, CEO and founder of Eventuosity. Panzer, a marketing executive who was always on the road launching new products, went from trade show to customer tour to training session with color-coded spreadsheets and binders. “I thought to myself, there has to be a better way to organize all of this,” he says. From group texts to emails and documents, “I always felt I was losing track of something.”