In early March, Governor Andrew M. Cuomo broke ground on the Jacob K. Javits Convention Center expansion on Manhattan’s West Side. This groundbreaking marks the beginning of construction on the first phase of the $1.5 billion expansion project.
Q: I’m planning a trade show. How can I best partner with exhibitors to ensure we’re both successful?
A: First, understand that the person who completed the trade show agreement is not likely the person who will set up the display or staff the booth.
Identify and communicate with key players early to ensure they’re leveraging activation opportunities before, during and after the show. Following is an exhibitor success guide to serve your organization’s needs.