expert advice

What Planners Should Never Overlook with Outdoor Events

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“I think one frequently overlooked item is shade. Whether that means sunshades, umbrellas or tents, you can’t underestimate the need for protection from the sun. People often get so excited for the spring/summer season in the Pacific Northwest that they can overlook how hot it gets in direct sunlight. On those extra-steamy days, it even can be necessary to place a couple of misters here and there for extra relief.  

The Value of Interns Can Benefit Both Workers and Mentors Alike

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Whether or not you've seen the movies “The Intern” (starring Robert De Niro) or “The Internship” (starring Vince Vaughn), you know one thing is for certain: Experience never gets old. In both of these Hollywood films, the main characters try to get back into the workforce in varying industries. The interns are slightly older than what you would normally expect, but, nonetheless, they prove that interns are an important and integral part of a successful business.

Take a Stand for Vendor Ethics

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In matters of pricing, patron relations and vendor-to-vendor interactions, our industry’s ethics in metro Detroit are evolving. Vendor ethics aren’t often discussed, but they’re there in every question we answer and every decision we make. It is up to us to hold each other, our clients and the perception of our industry to a higher level and to look out for one another.

Adhering to a handful of key ethical pillars can help ensure we serve our customers and our industry to the extent that they deserve. 

Define Goals and Objectives to Chart your Meetings, Career and Life

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A Rolex watch, Waterford Crystal, a Birdie in golf. Wouldn’t you say these are examples of excellence? So, how do you define excellence for your meetings, your career or your life?

When I was studying for the CMP exam, Goals and Objectives (G&O) were drummed into us as the ultimate basis for every decision we would make and by which we would evaluate the outcomes. G&O is the very definition of excellence.

Make Your Emergency Action Plan

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The Pennsylvania Emergency Management Agency (PEMA) recommends having a formal, written plan in place that identifies potential emergency conditions and what procedures will be followed to minimize or prevent the loss of life and property.

Follow this Foolproof Formula for a Can’t-Miss Incentive Trip

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Though they're lumped in with destination meetings and conferences, incentive trips are a special class of event. Many of the “basics” are similar— food and beverage, flights, hotel accommodations—but the priorities are completely different. As a planner, it’s critical to adjust your approach to this unique style of event to ensure your attendees enjoy their once-in-a-lifetime experience.

Emergency Planning Tips Every Planner Needs to Know

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Visualizing success is a powerful way to achieve it. Before guests’ jaws drop upon entering a whimsically decorated gala, and before they walk away buzzing about an engaging meeting, that unforgettable event first unfolds in the mind of a planner. But planning for perfection also means giving thought to the emergencies we don’t want to imagine, and to the disruptions that are unforeseeable.

Invest Your Time, Talent and Treasure by Serving on a Board of Directors

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When I was 5 years old, my grandma would regularly take me to a convalescent home to visit my great-grandmother who had Alzheimer’s disease. In addition to seeing great-grandma, I’d pass the time sharing stories, laughs and gummy bears with the other residents. By age 15, I was a candy striper at my local hospital, and at 19 an intern at MakeA-Wish Foundation, assisting in the planning and executing of events. At this point, I was hooked! Not only to the events industry but also to the feeling I received when giving back.  

Develop a Secure Safety Plan for Event Success

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Security means different things to different people. For airport employees, it’s using metal detectors and bag searches. For data centers, it’s preventing cyber theft and hacking. For political figures and celebrities, it means hiring bodyguards and Secret Service. And for the average person, it can mean just about anything. 

Event planners in particular have to take all of these security measures and more into account because they are entrusted to keep every level of people, from your average Jane Doe to the President, safe and secure.

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