expert advice

Brush Up on Industry Trends with Expert Advice for Staying on Top

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With a new year comes new trends, but staying in the loop can be exhausting. Things leave as fast as they come in. Just as soon as you grow accustomed to something, it goes out of style and you’re left in the dust.

Cybersecurity Alert: What You Don't Know Can Hurt You

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Every time we power up an Internet-accessible device, we put ourselves and, if we’re on a network, everyone and everything on that network at risk. For years, experts advised us to protect ourselves by continually updating our anti-virus software. But that’s no longer enough. The “black hats,” aka hackers, are winning the game with more sophisticated ways to use and abuse our data. 

An Inside Guide to Web Redesign

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Q: Our current website is no longer meeting the needs of our internal and external audiences. I’m in the market for a web redesign, but I don’t know where to begin. Do have you any pointers?

A: Whether the site is narrowly focused on a signature event or more broadly focused on your overall organization, there are a number of steps you can take to build a successful and buzz-worthy website. Having recently undergone a significant web redesign, here are seven of my key lessons learned.

Behind-the-Scenes of a Typical FAM Trip

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A well-executed familiarization (FAM) trip—just like a well-planned event—belies the months of strategizing, behind-the-scenes coordination and, quite frankly, sheer fortitude that goes into its planning. But behind every flawlessly timed afternoon of venue tours or masterfully planned zip-lining adventure is a convention and visitors bureau (CVB) staff whose 24/7 smiles mask the around-the-clock effort it takes to pull it all off.

We asked representatives from two regional CVBs to share their secrets to planning a successful and productive fam trip.

atlas3D Sells Event Space & Improve Guest Experiences Through Virtual Platforms

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Software and services company concept3D is redefining the virtual tour experience with its new platform. Unlike other interactive maps and virtual tours, atlas3D allows event space marketers to create a fully immersive digital experience to more specifically fit guests’ needs. atlas3D helps marketers sell their event space, as well as vastly improve their guests’ experience at the event.

Seek Stimulating Speakers & Book the Best Expert for Your Event

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Without the perfect speaker, a meeting or event can be a total bust. With 75 professional chapters and 350 collegiate chapters, the American Marketing Association (AMA) knows this better than anyone. The AMA is constantly producing programming and looking for the best speakers for various events, and found a need for an easier way to connect meeting planners with marketing event speakers.

New Drink Trends are Raising the Bar

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Cocktail and drink trends come and go, but what we can always count on is an ever evolving scene that gets more creative with every passing year. Whether it’s variations on the classic cocktails or a completely new concoction, the drink trend is headed for another overhaul this season.

Planners & Chefs Share How to Best Address Guests' Dietary Restrictions

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BONE UP. Get familiar with common food allergens, religious observations, the different types of diets and how these foods must be prepared. This will help you plan menus and knowledgeably discuss food issues with attendees, caterers and kitchen staff.

Ensure Satisfaction & Safety of Guests with Dietary Restrictions

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Vegan, vegetarian, gluten-free, dairy-free, kosher, halal, pescetarian, fruitarian, lacto vegetarian, ovo-lacto-vegetarian: Planning food and beverage is more complex than ever, given the growing number of dietary restrictions. And for guests with food allergies, a meal even may have life or death consequences. 

“Anaphylaxis is an ugly thing,” says Lori Shepard, executive chef and owner of Simply Scrumptious Catering in Dexter. “You never want to have to call an ambulance in the middle of your event.” 

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