expert advice

How to Offer More Impactful Conference Content

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What is the ideal length for a keynote presentation? What about a breakout session at your conference? During the event planning process you are trying to fill the time, but is that the best approach? 

Conference planners usually ask speakers to deliver keynotes ranging from 40-90 minutes. For breakouts, 60-90 minutes is the norm. This is such a common practice that it forces speakers to create content to fill the time, instead of offering the most impactful message possible.

How to Rock Registration & Make a Great First Impression

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First impressions count for a lot, and registration is one of the first things that people see when arriving at an event. So it’s important to get it right. The location and setup, the way staff members present themselves, and how issues are handled can set the tone for the rest of your event. Make sure to consider these five tips when setting up your next registration.

How to Avoid Hidden Costs in Venue and Supplier Contracts

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It doesn't matter if you are brand new to the meetings industry or a seasoned veteran, venue and supplier contracts can seem overwhelming at times. They are full of conditions and many legal terms you may or may not be familiar with.

If you are like most planners, you are working on your event several months, if not years, ahead of time. People come and people go, but the event carries on.

Audit Secrets: Leveraging Your Inner Entrepreneurial Spirit

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Q: I’m feeling pressure from my organization to conduct a learning audit. Will it really benefit my organization? And what does it involve?

A: A learning audit is a systematic review of either a stand-alone program or an entire meetings portfolio to determine its strengths and weaknesses, with the aim of guiding subsequent improvements. Outcomes can include a stronger brand, an elevated reputation and more loyal participation.

Experts Weigh in on the Good & Bad of SWAG Bags

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SWAG: We all get it (hence the acronym: stuff we all get). But do we really want all of the “it” that we get? We asked event planners and hospitality insiders to share with us their best and worst SWAG items—what they keep on hand and what gets tossed in the bin.

Best: Items that are useful, such as power banks, TSA liquids bags and thumb drives.
Worst: Toys/trinkets that end up in the waste; candy and snacks. (Don’t we get enough at the show?)

Get the Most out of Your Awards & Success with These 5 Tips

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Congratulations! You’ve landed a coveted industry award. You’re at the top of your game. Besides hanging your award on the wall or placing it in a place of prominence, what can you do to celebrate your achievement and use it to support marketing and recruitment efforts?

Here are five tips to extend the life of your industry recognition and gain more publicity. 

Add a Press Release for Your SEO

How to Get the Most Out of Event Photography

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Posed for perfection and moving beyond "say cheese."

How to Delegate Duties to Others and Achieve a Successful Event

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You are getting more and more experience in meeting planning. You’ve booked the venue, the catering, the A/V, and maybe the production company and keynote speakers. You’ve helped set the agenda and timing of events. You’ve written, revised and re-revised the meeting resume and daily operating guide. You’ve got this meeting planning thing down.

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