FAM Trip

Behind-the-Scenes of a Typical FAM Trip

A well-executed familiarization (FAM) trip—just like a well-planned event—belies the months of strategizing, behind-the-scenes coordination and, quite frankly, sheer fortitude that goes into its planning. But behind every flawlessly timed afternoon of venue tours or masterfully planned zip-lining adventure is a convention and visitors bureau (CVB) staff whose 24/7 smiles mask the around-the-clock effort it takes to pull it all off.

We asked representatives from two regional CVBs to share their secrets to planning a successful and productive fam trip.

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