• The First Tru by Hilton Set For Madison

     
    POSTED January 4, 2017
     

Hilton Worldwide and North Central Group have partnered in a developmental deal to build Tru by Hilton brand hotel in Madison, Wisc. The 106-room, four-story hotel will be located next to two hotels managed by NCG.

“Today’s announcement marks an exciting chapter in the Tru by Hilton brand, and we’re thrilled to be a part of it,” says Jeff Lenz, president and chief development officer, NCG. “We’re eager to get started on bringing this innovative concept to life and new Hilton brand to the west side of Madison.”

The hotel will feature an open lobby with areas for lounging, working, eating and playing. Complimentary amenities include breakfast, coffee, tea, mobile check-in, a fitness center and more.

“Tru is a disruptive brand, as evidenced by its statement-making entrance to the midscale category and now the Madison market,” says Alexandra Jaritz, Global Head, Tru by Hilton. “We know the brand will have broad appeal to travelers who span generations but have a similar ‘zest for life’ mindset. At its core, Tru is value-engineered to provide guests with a contemporary, consistent and fresh experience in an affordable way, while at the same time being operationally efficient to our owners.”

Tru by Hilton offers a “Build-Your-Own” breakfast that allows guests to customize their meal with things like oatmeal and 30 sweet and savory options. The Command Center, a new take on the traditional front desk, features a 24/7 market for snacks and refreshments, single-serve wine and beer as well as healthy options for purchase.

Construction will begin in early 2017 with the completion slated for early 2018.

The Hilton Dallas Lincoln Centre completed its $24 million renovation of the entire hotel and conference center. Renovations began in 2020. 

The North Dallas conference center hotel renovation includes a full redesign of all 503 guest rooms, lobby and public areas, and food and beverage outlets. Additionally, the hotel’s 55,000-square-feet of meeting space was updated with new furnishings, technology upgrades, and the addition of a new 6,600-square-foot Lakeside Ballroom. 

 

The Global Business Travel Association and Uber for Business teamed up to conduct ground transportation research and and shared the results in a report titled The Corporate Travel Comeback: The Evolution of Ground Transportation and Other Trending Business Travel Topics. GBTA members and industry stakeholders in the U.S.

 

Anchorage is a city like none other—making it a popular choice for hosting meetings and events.

Through the tall windows of the Dena’ina Civic and Convention Center in Anchorage, meeting attendees can gaze out toward Cook Inlet, which stretches all the way to the Gulf of Alaska and toward mountains—some snow-capped—representing several ranges. They may even see an eagle fly by or see one of the 1,500 moose that are said to roam Alaska’s largest city. It’s easy to see why it’s said that Anchorage is a city like none other in the United States.