floral trends

The 2020 Flower Trend Forecast

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The International Floral Distributors each year teams up with Produce Marketing Association and a designer to create the “Flower Trends Forecast.” For 2020, the organization enlisted Helen Miller, AIFD, CAFA, CF, and Derek Woodruff, AIFD, CFD, CF, PFCI, AAF. Miller owns Flowers & Such in Adrian, Michigan. Her work has been showcased in publications such as Floral Management, Florists Review, and The Knot.

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