• Fort Worth Convention & Visitors Bureau LAUNCHEd NEW SERVICES MICROSITE

     
    POSTED January 21, 2016
     

The Fort Worth Convention & Visitors Bureau (FWCVB) recently unveiled a new services microsite for meeting planners due to increased meeting attendance and a high number of requests. FortWorth.com/Plan offers tools and tips that allow clients to plan and promote a meeting seamlessly. 

“We wanted to create an online environment that is a one-stop shop for our customers,” said Nannette Eiland, FWCVB director of services. “The number of meetings serviced by the FWCVB has increased 28% in the past five years and we expect that number to continue to grow.”

The new site would offer clients with the exact tools for success along with appealing content to get their attendees excited about visiting the Fort Worth area.  Services of the new microsite include:

·         Easy to navigate tools menu

·         Dynamic video content

·         New marketing materials

·         Social media tips and best practices

·         New high-resolution destination photography

·         A “responsive” design that automatically fits any size device

·         Google maps, Yelp reviews and Open Table links

The City of Forth Worth has also begun discussions with developers to add a new convention center hotel downtown in a response to increased convention and hotel bookings. Meeting planners are encouraged to share and tweet their thoughts about the new site to @VisitFortWorth with the hashtag #SeeFortWorth. 

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.