• Four Seasons Hotel and Resorts Announces New Buyouts Program

     
    POSTED November 10, 2016
     

Four Seasons Hotels and Resorts announced their new Exclusives and Buyouts program for their guests. The program is aimed to accommodate groups who are coming to the hotel for meetings.

“At Four Seasons we’re in the business of making memorable experiences happen for our guests, and that includes our group clients,” says Jonathan Sicroff, vice president, global sales. “On many occasions, the needs and ambitions of our clients are so big that we open up entire properties exclusively for their use, resulting in a world of benefits for both hosts and participants. The extraordinary opportunity to have a Four Seasons all to yourself may have been the MICE industry’s best kept secret—until now.”

When groups book a Four Seasons Buyout, they secure all hotel rooms and suites as well as function spaces and all outdoor pools. When they book a Four Season Exclusive the group can take over the property, including hotel rooms, suites, function spaces, restaurants, lounges, spas and fitness centers.

Benefits of these new offers include: a VIP experience, groups-assured privacy, complete access to unique venues and access to the Four Seasons catered banquets. To ensure availability of the buyout programs, event hosts should reach out to the sales representatives at individual Four Seasons hotels.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.