Under direction of the Utah Office of Tourism, a team of volunteer geocachers have thoughtfully placed geocaches in locations of exceptional scenic, historic and cultural interest throughout the state. Groups and individuals can download an app from geocaching.com that highlights all of the stashes. Once Utah GeoTour participants find three of a county’s five Utah Geo Tour geocaches (all placed in ammo cans), they can follow the instructions on a laminated code card found within each cache to a patch pick-up location as all of Utah’s 29 counties have a unique patch designed by the Utah Office of Tourism. Once a geocacher has been awarded 10 county patches, he or she is qualified to receive an official Utah GeoCoin. If any geocacher is ambitious enough to redeem all 29 patches, an official Utah Geo Tour jacket for displaying the patches is awarded (while supplies last, otherwise another special reward is presented). 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

The CDC defines close contact as within six feet or less, for 15 minutes or more with someone who tests positive for COVID-19. At gatherings of many kinds, contact tracing is used to trace the people that someone has come into contact with, before they learn that they have tested positive. This allows the people that the sick person came into contact with to be aware of the situation, and to make health-informed choices. 

 

In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.