• Get to Know: New Certifications in the Pandemic Era

     
    POSTED November 27, 2020
     

Unprecedented times call for strategic measures. With so many planners wondering how best to plan for the event-specific challenges posed by COVID- 19, industry leaders and top associations have stepped up to offer a road map with trainings on everything from cleaning protocols to new contract clauses.

GBAC Star Accreditation 
Designed to help facilities implement the industry’s highest standards for cleaning and disinfection of infectious agents like the novel coronavirus, the Global Biorisk Advisory Council (GBAC) STAR Accreditation Program lays out the proper protocols and best cleaning methods facilities and their key staff can put into action. The stadiums, convention centers, restaurants and hotels completing the program can provide planners with trust in facility staff, increased comfort and peace of mind on-site and assurance that facilities have been properly disinfected. 

MPI Pandemic Meeting & Event Certificate 
Meeting Professionals International’s (MPI) timely training was curated to help planners navigate and rethink their event strategies for sustainability in a postpandemic world. In partnership with the Event Leadership Institute (ELI), the certificate helps planners learn to strategize for maximum adaptability, develop checklists for safer event design and establish event tactics to reduce COVID-based risks over the course of 20 CMP hours, live calls, on-demand courses and live Q&A meetings.

Digital Event Strategist Certification
Designed by event professionals for event professionals, the Professional Convention Management Association’s (PCMA) digital event certification helps planners learn to lead the design, delivery, monetization and measurement of effective online gatherings over the course of 12 combined classroom hours and self-paced study time that allows for interaction with top digital event experts.

The time is right; the stage is set. Groups are ready to meet face to face again, and the four-star luxury hotel MGM Grand Detroit is ready to welcome you back.

According to MPI’s report “Spring 2021 Meetings Outlook,” three-quarters of meeting professionals predict a face-to-face event this calendar year. And that definitely rings true for Lisa Williams, executive director of sales for the hotel.

 

After about 15 months of Zoom happy hours and countless virtual meetings, events, and conferences, it’s clear that virtual gatherings don’t hold a candle to the magic that in-person gatherings can spark. People are excited for in-person events again.