• Get to Know: New Certifications in the Pandemic Era

     
    POSTED November 27, 2020
     

Unprecedented times call for strategic measures. With so many planners wondering how best to plan for the event-specific challenges posed by COVID- 19, industry leaders and top associations have stepped up to offer a road map with trainings on everything from cleaning protocols to new contract clauses.

GBAC Star Accreditation 
Designed to help facilities implement the industry’s highest standards for cleaning and disinfection of infectious agents like the novel coronavirus, the Global Biorisk Advisory Council (GBAC) STAR Accreditation Program lays out the proper protocols and best cleaning methods facilities and their key staff can put into action. The stadiums, convention centers, restaurants and hotels completing the program can provide planners with trust in facility staff, increased comfort and peace of mind on-site and assurance that facilities have been properly disinfected. 

MPI Pandemic Meeting & Event Certificate 
Meeting Professionals International’s (MPI) timely training was curated to help planners navigate and rethink their event strategies for sustainability in a postpandemic world. In partnership with the Event Leadership Institute (ELI), the certificate helps planners learn to strategize for maximum adaptability, develop checklists for safer event design and establish event tactics to reduce COVID-based risks over the course of 20 CMP hours, live calls, on-demand courses and live Q&A meetings.

Digital Event Strategist Certification
Designed by event professionals for event professionals, the Professional Convention Management Association’s (PCMA) digital event certification helps planners learn to lead the design, delivery, monetization and measurement of effective online gatherings over the course of 12 combined classroom hours and self-paced study time that allows for interaction with top digital event experts.

After 15+ months of tight restrictions on gathering, Michigan is finally beginning to open up again. Typically, masks are only required for unvaccinated people until July 1, and capacities for indoor gatherings have drastically increased. However, just because regulations are loosened doesn’t mean that every attendee will be comfortable around so many people and so few masks.

 

Kevin Hubschmann is a New Jersey-based comedian who has been making people laugh for most of his life. But after not finding as many opportunities to perform live even before the pandemic, he started hosting popup comedy shows in New York City in 2019 under the business name Laugh.Events (pronounced Laugh Dot Events).

 

In the wake of a total global crisis, the Meet Minneapolis team got to work. 

Connecting the Community

Last summer, as communities across the state reeled, the CVB launched the “We Need Us!” campaign as a rally cry and reminder on the importance of supporting the businesses that make Minneapolis so unique.

“It really came from this question of, ‘How can we support our community that’s hurting in so many ways and make locals feel comfortable making those choices?’” says senior vice president of destination branding & strategy Courtney Ries.