The JW Marriott Grand Rapids and the Amway Grand Plaza Hotel now offer glow-inthe-dark yoga, where guests take a break from high-pressure meetings to enter a black-lit room full of music and energy. Upon arrival, attendees can have their arms, legs or faces painted with glow paint in preparation for yoga that is sure to quash any workday blues.

The experience was inspired by a Glow Yoga event that the JW Marriott hosted for a charity. TJ VanRhee, food and beverage operations manager, says that the event was so popular that staff had to recreate it for meeting and convention planners.

“Often convention attendees are left to choose between a fun cocktail hour or exercising in the hotel fitness center in between sessions to cap off their evenings—having to decide between fun or wellness,” VanRhee says. “Glow Yoga is fun, unique, memorable. Guests leave feeling refreshed, revived and more mentally focused.”

Kevin Hubschmann is a New Jersey-based comedian who has been making people laugh for most of his life. But after not finding as many opportunities to perform live even before the pandemic, he started hosting popup comedy shows in New York City in 2019 under the business name Laugh.Events (pronounced Laugh Dot Events).


In the wake of a total global crisis, the Meet Minneapolis team got to work. 

Connecting the Community

Last summer, as communities across the state reeled, the CVB launched the “We Need Us!” campaign as a rally cry and reminder on the importance of supporting the businesses that make Minneapolis so unique.

“It really came from this question of, ‘How can we support our community that’s hurting in so many ways and make locals feel comfortable making those choices?’” says senior vice president of destination branding & strategy Courtney Ries.


Your team may have worn out the Zoom happy hour, but these virtual team-building options offer ways to connect and engage on a whole new level.