• Great Wolf Resorts to Expand Into Illinois

     
    POSTED April 30, 2017
     

Great Wolf Resorts, the Madison-based indoor waterpark company, has  purchased KeyLime Cove, an indoor waterpark resort located in Gurnee, south of the Wisconsin border.

KeyLime Cove will be Great Wolf's 17th location; it closed in late April and will open under its new identity in mid-2018, spokesman Jason Lasecki said.

Terms of the deal have not  been released.

A February report in the suburban Chicago newspaper Daily Herald said the Gurnee Village Board trustees approved financial incentives of up to $18 million for the project.

It also revealed that Great Wolf plans to invest at least $100 million into buying and remodeling KeyLime Cove, expanding the indoor waterpark and transforming the resort's tropical resort into Great Wolf's Northwoods decor.

Chicago-area residents have been among the biggest visitors to Great Wolf in Wisconsin Dells. Lasecki said the company is not worried about a drop in business to the Wisconsin site.

"We feel there is strong enough demand to support both Great Wolf Lodge locations," Lasecki said.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

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