• Greater Fort Lauderdale CVB Prepares for Second Annual Synergy Summit

     
    POSTED April 18, 2019
     
  • Greater Fort Lauderdale CVB Prepares for Second Annual Synergy Summit

     
    POSTED April 18, 2019
     
  • Greater Fort Lauderdale CVB Prepares for Second Annual Synergy Summit

     
    POSTED April 18, 2019
     
  • Greater Fort Lauderdale CVB Prepares for Second Annual Synergy Summit

     
    POSTED April 18, 2019
     

The Greater Fort Lauderdale Convention & Visitors Bureau will be hosting the second annual Synergy Summit for Cultural & Heritage Tourism (The Summit) May 9-11 at the Signature Grand in Davie, Florida. The professional development program is designed to enhance awareness of cultural and heritage tourism and opportunities in the fastest growing segment of the travel industry. 

The three-day summit brings together hospitality, tourism and travel professionals, small businesses, local artists, cultural institutions and government officials to communicate, explore synergy and develop strategic partnerships that strengthen and enhance participation in Florida's tourism ecosystem. Attendees have the opportunity to learn more about heritage neighborhoods and multicultural communities as well as participate in the official cultural heritage tour experience presented by CHAT South Florida.

"The second annual Synergy Summit will continue to deliver a dynamic local and national speaker line-up addressing hot talk tourism topics that educate attendees about opportunities in the industry as well as showcase diverse cultures through food, art, dance and history," says Stephanie M. Jones, president and CEO of Cultural Heritage Alliance Tourism, Inc. "This year's Summit has attracted a broader national and global audience with attendees traveling from as far as California, Washington D.C., Hungary and the Philippines."

Not like your typical meeting or conference, The Summit is designed to be a festive celebration of different cultures, Jones says. The inaugural Summit drew in more than 200 attendees and 30 exhibitors over the three-day program. Jones says they are planning for 200 attendees again this year but expect to exceed it.

"It is projected that this year's Summit will deliver another high-quality, culturally-filled professional development experience that challenges attendees to explore business opportunities as well as synergy for collaborations in support of enhancing cultural and heritage tourism," Jones says. "The Summit is positioned to become the National Synergy Summit for Cultural & Heritage Tourism, attracting national and global voices to join conversations as well as increasing attendance in 2020."

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?