Hard Rock International has announced its partnership with Clean the World (CTW), a leading organization in WASH (water, sanitation and hygiene). This partnership provides business travelers the opportunity to participate in a team-building activity while giving back to the community by putting together hygiene kits for those in need.
“With this experience, participants are able to build hygiene kits comprising of Hard Rock soaps, shampoos, lotions, toothbrushes, razors and more. They can also create a variety of specialty kits, including women’s, children’s and veteran-specific kits,” says Danielle Babilino, senior vice president of global sales & marketing for Hard Rock International.
Hard Rock International’s mottos “Save the Planet” and “Love All Serve All” are well in alignment with Clean the World’s mission to improve the quality of life for people living in harmful, unsanitary environments and minimizing waste that goes into landfills.
“There are so many ways to approach saving the planet. Clean the World offers a great way to address a huge part of that mission,” says Babilino. “Their efforts to promote ongoing education and to address water, sanitation, and hygiene issues in developing areas is just one way for Hard Rock to tackle this big, important initiative that we have.”
The hygiene kit-building program is a one-of-a-kind experience that allows for corporate and business event groups to work collaboratively and support a good cause while experiencing all the best hotel accommodations by Hard Rock Hotels & Casinos.
“From our 100-room hotel in Davos to our 2,000-room hotel in Atlantic City, each of the hotels in our portfolio is unique to the destination where they reside – from the memorabilia to the interior design – each has its own sense of place,” says Babilino.