Hilton recently announced Adam Crocini to take on the newly created role of vice president for Food & Beverage, Luxury & Lifestyle Group. In this position, Crocini will serve as the chief strategist and champion for all matters related to food and beverage initiatives for Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton.
“I am thrilled to join Hilton’s Luxury & Lifestyle Group, and build on the exciting momentum behind the four brands," says Crocini. "Food & beverage is at the core of every hotel experience, and I look forward to creating a best-in-class strategy and exciting F&B programs at all of our current and future properties.”
Crocini brings more than 20 years of experience with food and beverage at an assortment of hotels, restaurants, nightclubs and integrated resorts around the world, and joins Hilton from Capella Hotels and Resorts in Singapore. In his most recent role, Crocini oversaw the operations and strategic planning for concepts and programing related to restaurants, bars, spa/wellness and rooms for new properties opening in Bangkok, Sydney, Sanya, Ubud, and Male.
Throughout his career, Crocini has held positions at Marina Bay Sands Integrated Resort and Casino, Wolfgang Puck Fine Dining Group, The TAO Group and Four Seasons Hotels and Resorts. Crocini earned an associate’s degree in occupational studies, culinary arts and a bachelor of professional studies in hospitality management at The Culinary Institute of America in New York and the executive leadership program at INSEAD in Singapore, which catapulted his career in the industry.
“We are incredibly honored to have Adam lead the food and beverage strategy for the Luxury & Lifestyle portfolio," says Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “Adam joins us with a tremendous amount of experience shaping the F&B programming for marquee hotels around the world. With F&B being such a critical part of any hotel experience, Adam’s addition reinforces our commitment to delivering unforgettable experiences for all our guests throughout their entire stay.”