• Hospitality Industry Steps Up to Help Ukrainian Refugees

     
    POSTED March 19, 2022
     

In early March, Meeting Professionals International released a statement regarding the invasion of Ukraine: 

“In a show of support for the people of Ukraine, MPI will immediately suspend business with all companies in Russia. In addition, any plans to formalize a chapter in Russia will be paused….We remain concerned for the well-being of our community and our MPI members in Russia and Ukraine who were already seeking to climb out of the shadow of this pandemic and are now experiencing these unprecedented challenges.”

Hospitality industry veterans representing PKF hospitality group, The Bench, HotelSwaps, Moodley, Museum Booster and Zoocha also responded to the crisis by forming the group, #HospitalityHelps. #Hospitality Helps is an online booking platform for short-term hotel stays for people fleeing the war in Ukraine. The global initiative has already gained support from many of the world’s leading hospitality groups including Accor, Hilton, IHG and Marriott as well as independent hotels, and is the only booking platform that works across borders and brands.

As of March 17, 2022, 322 hotels have signed up to provide accommodation across 38 countries, almost 7,000 room nights were booked with 33,575 room nights available. Support is provided 24/7 in three languages (Ukrainian, Russian and English) by Ukrainian refugees who were successfully accommodated by #HospitalityHelps.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather. 

 

The corporate world spends an estimated $242 billion on gifts for employees and customers, according to Forbes. Wouldn’t it be rewarding if the purchasing and giving of these types of gifts offered meaningful work for veterans, women, and their children?