The food truck movement has branched into new territory of late, and we’re not just talking tacos. In late 2012, as part of a $70 million makeover, the Grand Hyatt San Francisco launched a new restaurant, OneUP, and outfitted a food mobile to circulate around the city for two months and help publicize its offerings. ¶ The idea caught on: Last October, luxury brand Four Seasons launched a food truck of its own and sent it on a 1,000-mile West Coast tour. “Essentially, the Four Seasons brand wanted to showcase its exciting and innovative culinary programs in a way that gets outside the walls of the hotels to engage more with each of the communities,” explains spokesman Michael Radlick. ¶ What’s next? Keep an eye out for taste trucks with hotel logos on the outside and scrumptious delicacies dispensed from within.

Who says you can’t have a meeting without some pampering mixed in? Several hot springs resorts in the U.S. Mountain West can accommodate smaller meetings complete with lodging, function space, din- ing and soaking. Some even have on-site spas and other standout features like an ice museum or microbrewery to include on an itinerary.

 

Erase any vision you might have of a dude ranch, especially the “City Slicker” version. For the purposes of this story, let’s use the name ranch resort and picture a big dose of vision and thousands of acres for both herds and people to roam. It’s a fairly different option, but one with similar friendliness and the Western spirit of a dude ranch.

 

To say Wisconsin is having a moment would be an understatement. A statewide renaissance resulting in plenty of new developments, impressive renovations and entrepreneurial ventures has been years in the making and shows no sign of slowing anytime soon.