• How to Get the Most From Event Volunteers

     
    POSTED July 6, 2015
     

Event volunteers can make a hectic day much less so. Whether the free help is family and friends or people you’re meeting for the first time, streamlining the process will improve your ability to get the most from your volunteers. When coordinating volunteers, clear communication is essential. Emily Lalone, president and owner of Lalone Marketing, has supervised 25-30 volunteers at each of eight book signing events since 2013.

Lalone shares her best advice: “You must, must, must communicate with volunteers clearly and concisely the ‘who, what, when, where, how’ of your event. I send all of my volunteers an email two weeks before an event. I attach a Volunteer Packet. It tells when and where they should arrive; what to wear; their assignments; where they can store their things; that they should bring a snack; every single detail about how their day will play out. If they’ve already had a week or two to digest what they need to do and ask me any questions, it’s out of the way before we’re even on-site. When event day arrives, I meet with the volunteers first, hours before the event starts, to confirm they know everything about how things will go. Then it runs like clockwork. It’s all about empowering people and having fun.”

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

As more women than ever hold positions of leadership in the workplace, especially in the meetings and events industry, Dr. Sherry Hartnett explains why “leaning back” to mentor younger women might be the best way to help them “lean in” and rise to the top.

 

The perfect holiday gift is beautiful, unique and filled with wonder. Gastro Obscura: A Food Adventurer's Guide is all of these things and more: a travel-lover’s delight with enough offbeat facts about food to spark countless conversations at the next cocktail party or event.