• How Planners can Maximize their Relationship with a CVB

     
    FROM THE Spring 2016 ISSUE
     

While almost every city has a Convention and Visitors Bureau (CVB), many planners aren’t using them to their advantage. PAM+E spoke with Marc Kaminetsky, director of convention and tourism sales at the Valley Forge CVB, to learn how meeting planners can work with a CVB to create their best event yet.

PAME: What does a CVB offer a meeting planner?
MK: A CVB offers meeting planners an unbiased view of their region. The CVB represents more than just one property and is able to promote the entire region to planners. In addition to a hotel, the CVB can assist planners with area suppliers (transportation, catering companies, speaker gifts) and on-the-ground intelligence (traffic patterns, major events, political issues). Lastly, a good CVB is able to offer the planner the ability to make the meeting unique to its region.

PAME: What do meeting planners not know about CVBs that they should?
MK: The Valley Forge Tourism & Convention Board is a “free service.” Often, meeting planners are shocked to learn that there is no fee associated with our services. The Tourism & Convention Board is a matchmaker that is concerned with supporting clients and growing economic impact in their region.

PAME: What do CVBs offer that other places don’t?
MK: A CVB is one-stop shopping. Our staff is able to assist in all aspects of a meeting. From the RFP stage to the actual event, the CVB will be your point of contact. There is no question too small or request too big.

PAME: What is your favorite part of working with meeting planners? 
MK: Their passion. I love seeing the passion that each meeting planner has for his or her association/corporation. They want to put on the best event for their members/staff to attend. The planners are always trying to one-up previous events and make this one memorable.

PAME: What is the No. 1 reason a meeting planner should work with a CVB?
MK: CVBs want your meeting/event to succeed. If you have a successful meeting, the CVB has done its job. This means that the hotel, restaurants, shops and other suppliers saw a positive economic impact based on this event. Repeat business and word of mouth motivate CVBs to work hard for every meeting planner.

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com.

Donna Horii was recently named the national group sales manager for The Charter at Beaver Creek

1. What are you looking forward to most in your new role?

 

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com.

John Schafer was recently named the managing director for Hyatt Regency Houston. 

 

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com.

Raul Moronta was recently named the chief commercial officer for Remington Hotels

1. What are you looking forward to most in your new role?