• IBM and Pebble Beach Company Tap Watson to Enhance Traveler Experience at Top U.S. Resort

     
    POSTED May 23, 2017
     

Pebble Beach Resorts has welcomed IBM to its family of brand partners, as its new Official Cognitive Solutions Provider.

As part of this collaboration, the two companies have launched a new Pebble Beach app, aiming to enhance the way Pebble Beach Resorts guests experience 17-Mile Drive, shopping, dining and more.

“We’re pleased to bring the cognitive power of Watson to Pebble Beach through our new app, which will enhance our guest experience whether they are here to explore 17-Mile Drive or to enjoy our award-winning restaurants and shops,” says Bill Perocchi, CEO of Pebble Beach Company. “IBM combines industry expertise and cutting-edge technology to deliver a level of engagement our guests haven’t seen before, making the company a great fit in our portfolio of brand partners. This new app will provide a new, transformative way for our guests to enjoy their Pebble Beach experience.”

The mobile app is available for download on iOS and Android devices.

Features of the app include Virtual Concierge, Tours of 17-Mile Drive, Create My Story, Explore the Resort, Today at Pebble Beach, and Alerts and Notifications.

“IBM’s work with Pebble Beach Company is a powerful example of how companies are infusing Watson’s cognitive technologies into the lives of consumers, and helping enhance the customer experience at the iconic resort,” says Noah Syken, VP, Global Sports and Entertainment Partnerships, IBM. “Pebble Beach is focused on making its customer interactions even more personal and valuable with the help of Watson. This partnership is reimagining the customer experience, bringing the sights and sounds of 17-Mile Drive to life.”

Pebble Beach and IBM have collaborated by deploying IBM Planning Analytics to help Pebble Beach manage its retail operation. Pebble Beach has been able to capture a more accurate view of its retail operations and plan future merchandising decisions to boost the shopping experience, reduce costs and generate increased sales.

 

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