GenieConnect, a digital solutions provider for the events industry, won the EIBTM 2013 Technology Watch for its MarketingConnect, a marketing automation and personalization tool. Combined with GenieConnect event solutions, it has access to the latest event info, visitor data and understands the behavior and actions of visitors across mobile and web platforms. The tool can also create automated campaigns using a combination of time and action based triggers, mixed with configurable workflow rules.
GenieConnect, whose US headquarters are located in Illinois, was selected from 61 applicants by an external panel made up of industry experts. They scored entries based on innovation, completeness of concept and the product’s value for the industry. For their win, GenieConnect will get stand N107 at the Technology and Events Services area of the show floor, as well as marketing and promotions to those in the meetings and events industry. Four honorable mentions were also announced for the EIBTM Technology Watch: TapCrowd, Poll Everywhere, Social Tables and Conferize.
