• IMEX America 2016 Breaks New Records

     
    POSTED November 11, 2016
     

According to recently published figures, IMEX America 2016 has officially broken multiple records. The event, which was held Oct. 18–20, had an attendance increase of 14 percent from last year.

There was a 6 percent increase in the attendance of hosted buyers, making up 3,216 from 60 countries. About 10,000 buyers attended group appointments and prescheduled appointments were upwards of 60,000—far more than the numbers gathered in 2015.

“One of the many things IMEX does well is the appointment system—it works out so well for both exhibitors and hosted buyers,” says Claudia Cavariani, a hosted buyer from Dafing Group in Argentina. “It’s flexible and efficient—the exhibitors have prepared information for you so you spend your time well. It’s a show where I do serious business.”

Another record IMEX America 2016 broke was welcoming 3,250 exhibiting companies, a 4.8 percent increase from 2015. The companies represented 139 countries and resulted in 69 new booths at the trade show IMEX America 2016 was the largest IMEX America in history.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.