The National Association for Catering and Events, with more than 4,000 members, is the largest and oldest association in the industry. Recently, they conducted a survey in which industry noted there will be an increase in holiday business compared to previous years.
In the survey, 42 percent responded that business would increase; 28 percent said business would stay the same; and 19 percent said business would decrease. Additionally, about 27 percent said event business for 2017 would be greater than that in 2016; 35 percent said it would be the same; and 18 percent said it would decrease.
Additionally, companies are looking for new ways to make their events more economical. The survey showed that some are saving by hosting events in employee’s homes or using pre-decorated venues. New, interactive entertainment technologies will also become more popular in the coming years.
“This has been a long recovery,” says Bonnie Fedchock, executive director of NACE, “but we have continued to see that companies are continuing to place importance on both year-end, and corporate events throughout the coming year; they remain a vital corporate function.”