• Industry Professionals Expect Growth in Holiday Business This Year

    POSTED November 29, 2016

The National Association for Catering and Events, with more than 4,000 members, is the largest and oldest association in the industry. Recently, they conducted a survey in which industry noted there will be an increase in holiday business compared to previous years.

In the survey, 42 percent responded that business would increase; 28 percent said business would stay the same; and 19 percent said business would decrease. Additionally, about 27 percent said event business for 2017 would be greater than that in 2016; 35 percent said it would be the same; and 18 percent said it would decrease.

Additionally, companies are looking for new ways to make their events more economical. The survey showed that some are saving by hosting events in employee’s homes or using pre-decorated venues. New, interactive entertainment technologies will also become more popular in the coming years.

“This has been a long recovery,” says Bonnie Fedchock, executive director of NACE, “but we have continued to see that companies are continuing to place importance on both year-end, and corporate events throughout the coming year; they remain a vital corporate function.”

SCS Global Services (SCS), a third-party environmental and sustainability certification, auditing, testing, and standards development, has launched its Zero Waste Standard, “Zero Waste for Events.”


Two sustainability happenings caught my attention recently, so I’ll provide a quick recap. SCS Global Services (SCS) has launched Zero Waste for Events certification, and IMEX America has released its 2021 Sustainable Event Report that recaps measures taken and sustainability successes at the biggest trade show in the United States for the global incentive travel, meetings, and events industry.

Zero Waste Events Certification


The Hilton Dallas Lincoln Centre completed its $24 million renovation of the entire hotel and conference center. Renovations began in 2020. 

The North Dallas conference center hotel renovation includes a full redesign of all 503 guest rooms, lobby and public areas, and food and beverage outlets. Additionally, the hotel’s 55,000-square-feet of meeting space was updated with new furnishings, technology upgrades, and the addition of a new 6,600-square-foot Lakeside Ballroom.