• Innovative New Service and Software Links Event Planners with Sponsors and Retailers

    POSTED July 31, 2018
    BAM! Instant Connection

Pairing event planners with relevant sponsors and retailers has never been more accessible with Brand Activation Maximizer (BAM). With the BAM software, event organizers can take a more targeted approach in their quest for sponsorship acquisitions.

BAM’s president Tad Geschickter, who owns two NASCAR Cup Series teams, is taking his 30-plus years of experience executing sponsorship and merchandising programs to connect the dots between events, retailers and brands with this new software.

"I think BAM is a response to where the industry is at right now," Geschickter says of his growing venture. "There's a lot more competition online, and people have a need to create awareness and affinity. BAM is risk-free, easy to use, and you get to create a portal for exposure." 

The CDC defines close contact as within six feet or less, for 15 minutes or more with someone who tests positive for COVID-19. At gatherings of many kinds, contact tracing is used to trace the people that someone has come into contact with, before they learn that they have tested positive. This allows the people that the sick person came into contact with to be aware of the situation, and to make health-informed choices. 


In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.


Chances are, you won’t know you’re living through history until it’s too late. It’s already happening. A chain reaction has been set in motion and the ground has begun to slide beneath your feet.

This past year has been a whirlwind to say the least. As a global pandemic sent the world reeling, planners were left grasping for footholds as the event industry was brought to a standstill, and many of the most fundamental elements of live meetings and events were cast in a new light.