• Innovative New Service and Software Links Event Planners with Sponsors and Retailers

     
    POSTED July 31, 2018
     
    BAM! Instant Connection

Pairing event planners with relevant sponsors and retailers has never been more accessible with Brand Activation Maximizer (BAM). With the BAM software, event organizers can take a more targeted approach in their quest for sponsorship acquisitions.

BAM’s president Tad Geschickter, who owns two NASCAR Cup Series teams, is taking his 30-plus years of experience executing sponsorship and merchandising programs to connect the dots between events, retailers and brands with this new software.

"I think BAM is a response to where the industry is at right now," Geschickter says of his growing venture. "There's a lot more competition online, and people have a need to create awareness and affinity. BAM is risk-free, easy to use, and you get to create a portal for exposure." 

By the time the now-iconic photo of one Fyre Festivalgoer’s pitiful cheese sandwich had gone viral, social media platforms and news outlets were abuzz with shock and bewilderment—questioning how the seemingly star-studded island excursion could have resulted in half-built FEMA-issued tents, cancelled musical acts and stranded attendees.

 

What these leaders may not realize is that the old approach to meetings, where someone talks the team to sleep is quickly becoming unacceptable. Companies and planners everywhere are ditching their boring meetings and adopting more effective practices.
Two factors driving revolution throughout the modern workplace also demand a new way of meeting: digitalization and VUCA, short for volatility, uncertainty, complexity and ambiguity.

Digital Workplace Meetings

 

Our editorial advisory board sounds off about what’s happening in their sectors of the meetings and events world.