Pairing event planners with relevant sponsors and retailers has never been more accessible with Brand Activation Maximizer (BAM). With the BAM software, event organizers can take a more targeted approach in their quest for sponsorship acquisitions.
BAM’s president Tad Geschickter, who owns two NASCAR Cup Series teams, is taking his 30-plus years of experience executing sponsorship and merchandising programs to connect the dots between events, retailers and brands with this new software.
"I think BAM is a response to where the industry is at right now," Geschickter says of his growing venture. "There's a lot more competition online, and people have a need to create awareness and affinity. BAM is risk-free, easy to use, and you get to create a portal for exposure."