• Innovative New Service and Software Links Event Planners with Sponsors and Retailers

    POSTED July 31, 2018
    BAM! Instant Connection

Pairing event planners with relevant sponsors and retailers has never been more accessible with Brand Activation Maximizer (BAM). With the BAM software, event organizers can take a more targeted approach in their quest for sponsorship acquisitions.

BAM’s president Tad Geschickter, who owns two NASCAR Cup Series teams, is taking his 30-plus years of experience executing sponsorship and merchandising programs to connect the dots between events, retailers and brands with this new software.

"I think BAM is a response to where the industry is at right now," Geschickter says of his growing venture. "There's a lot more competition online, and people have a need to create awareness and affinity. BAM is risk-free, easy to use, and you get to create a portal for exposure." 

Great lighting is key. Smart décor is a must. But the mood of any gala, auction or awards ceremony lies largely on the shoulders of its master of ceremonies. Who you choose to represent your cause or organization on stage can be the difference between an event that is “ho-hum” or “electrifying.”

Texas Meetings + Events reached out to three of Texas’s favorite emcees. They shared with us how they got where they are—and what they’re doing now—along with some sage advice.


By the time the now-iconic photo of one Fyre Festivalgoer’s pitiful cheese sandwich had gone viral, social media platforms and news outlets were abuzz with shock and bewilderment—questioning how the seemingly star-studded island excursion could have resulted in half-built FEMA-issued tents, cancelled musical acts and stranded attendees.


What these leaders may not realize is that the old approach to meetings, where someone talks the team to sleep is quickly becoming unacceptable. Companies and planners everywhere are ditching their boring meetings and adopting more effective practices.
Two factors driving revolution throughout the modern workplace also demand a new way of meeting: digitalization and VUCA, short for volatility, uncertainty, complexity and ambiguity.

Digital Workplace Meetings