• ISES Rebrands to ILEA

     
    FROM THE Fall 2016 ISSUE
     

    In light of current events and the changing industry, the association for special event planners changes its name.

After a three-year period of planning and consultation, on May 2 this year we changed our association’s name from the International Special Events Society (ISES) to the International Live Events Association (ILEA). We’ve changed just two words, yet our new name broadens the association’s appeal to the global events industry and is a significant step forward that will ensure we remain relevant to our communities for years to come.

During the detailed planning process that ultimately produced our name change, we looked at what our members need now, but also spent time researching what would be most important for them in the future. It was important for us to identify a name that spoke clearly to the work being done every day by our members and that would better position them to deliver excellence in the coming years.

We also knew that, while the name ISES worked well for us for many years, the changing industry, along with the economic, technological and political climate, were making the need to consider change more necessary. Obviously, that process was expedited this year by the unfortunate similarity between ISES and ISIS, the acronym of the extremist terrorist organization. We were fortunate that our earlier research allowed us to move quickly and provide the change needed for our members when it became necessary.

So, why “live?”

As everyone knows, the influence of technology and digital events has been an ongoing topic of conversation in our industry. ILEA places emphasis on the word “live” not because we wish to distance ourselves from digital events—but because live events are different from digital events. We embrace and incorporate technology and digital experiences into our work, but we also understand and communicate the high value in bringing people together for live experiences.

“Live” is the most powerful business and brand communication tool available. When people meet face to face and side by side, they make deeper connections, share emotions and form lasting memories. More importantly, brand engagement flourishes at live events and that is what modern businesses need to remain relevant and competitive in today’s economy.

Using the word “association” is equally important. Association means relationships, partnerships, friendships, and these words represent what ILEA encourages in our global communities. We associate together in sharing knowledge and nurturing talent, we build friendships that allow deeper and more meaningful connections, and we build important partnerships that move our industry forward.

Put simply, “live” expresses in one powerful word the energy and clarity that face-to-face experiences bring to human communication and understanding—something that live events do better than any other medium in the world. And, ILEA provides an association of likeminded people working together towards a sole purpose—the growth and advancement of the live-events industry.

If you’d like to know more about ILEA or to connect with someone in a local chapter, or are interested in joining, please visit ileahub.com.  

As the number of vaccinations across the country increases, the amount of live events and gatherings will hopefully rise with it. However, that doesn’t mean the way people gather will go back to normal instantly: there may be an adjustment period before bars, theaters, stadiums and churches are all full of people again.

 Spacing, social distancing, and creativity will be vital for planners and venues in the meantime, and tools like staging, seating, and more will be crucial for the execution of these.

 

2020 was on track to be a record year. For some catering companies across the state, continuous growth year-over-year had set them up for success, and they thought it would be their best 365 days yet.

And a record year it was—but not for good reasons. Layoffs and furloughs, major losses in sales, and too many cancellations and postponed events to count made 2020 a year that catering companies will never forget.

 

Chances are, you won’t know you’re living through history until it’s too late. It’s already happening. A chain reaction has been set in motion and the ground has begun to slide beneath your feet. This past year has been a whirlwind to say the least. As a global pandemic sent the world reeling, planners were left grasping for footholds as the event industry was brought to a standstill and many of the most fundamental elements of live meetings and events were cast in a new light.