"[Planners and attendees] often refer to us as a hidden gem,” says Julie Johnson Atkinson, senior sales manager of Visit Duluth. But word is getting out about Duluth. Its biggest spectacle, Lake Superior, inspires, relaxes and brings people together, something that the people of Duluth capitalize on. And there’s an undeniable sense of community, especially when it comes to planning a meeting or event. Restaurants, venues, caterers, hotels and planners work together to make it work—whatever it is.