• Jessika Alexander Earns CTE Designation

     
    POSTED July 25, 2017
     

Jessika Alexander of Visit Houston has earned her Certified Tourism Executive designation from the Travel and Tourism College offered by the Texas Travel Industry Association.

"I am grateful to Houston First/Visit Houston for allowing me the opportunity to grow professionally," says Alexander. "The program offered by TTIA was exceptional and with what I have learned, I know I will be better able to market Houston as one of the world’s premier destinations."

This new industry standard requires a three-year process that includes coursework, a week of tourism marketing and management courses, and a final project. Only 117 people nationwide have achieved certification from this seven-year-old program. Alexander's final project entailed the production of a Houston Visitor's Guide, which was translated and published in the UK, Germany and China.

"This is a big deal. By increasing her knowledge and expertise in the travel and tourism industry, Jessika has not only taken her career another step further, she has become a more valuable asset as a world-class professional, promoting Houston as a world-class city," says Jorge Franz, vice president of tourism for Visit Houston. "I applaud her dedication and hard work to achieve this milestone for herself and to better serve our city."

League City CVB manager Stephanie Polk shares her career journey.

Originally from Kentwood, Louisiana, Stephanie Polk, TDM, CTE, first made her mark on the travel and tourism industry as director of marketing for the Beaumont Convention & Visitors Bureau. There, she helped to elevate the city as a destination for recreation travelers and business groups. Wowed by her accomplishments, in 2020, League City brought her on board to lead its marketing efforts. She shares with us highlights and advice from her experience in the industry. 

 

After 7 years of planning, the VanDyk Mortgage Convention Center is now open in downtown Muskegon. The official ribbon cutting took place on April 12, 2021.  

 

In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.