• Jessika Alexander Earns CTE Designation

     
    POSTED July 25, 2017
     

Jessika Alexander of Visit Houston has earned her Certified Tourism Executive designation from the Travel and Tourism College offered by the Texas Travel Industry Association.

"I am grateful to Houston First/Visit Houston for allowing me the opportunity to grow professionally," says Alexander. "The program offered by TTIA was exceptional and with what I have learned, I know I will be better able to market Houston as one of the world’s premier destinations."

This new industry standard requires a three-year process that includes coursework, a week of tourism marketing and management courses, and a final project. Only 117 people nationwide have achieved certification from this seven-year-old program. Alexander's final project entailed the production of a Houston Visitor's Guide, which was translated and published in the UK, Germany and China.

"This is a big deal. By increasing her knowledge and expertise in the travel and tourism industry, Jessika has not only taken her career another step further, she has become a more valuable asset as a world-class professional, promoting Houston as a world-class city," says Jorge Franz, vice president of tourism for Visit Houston. "I applaud her dedication and hard work to achieve this milestone for herself and to better serve our city."

BIG Wall Décor challenges the notion that owning large, beautiful artwork is only for the wealthy art connoisseur. With more than 20 years of experience printing for luxury brands, the BIG Wall Décor team uncovered a new print/framing solution that makes it easy and affordable (pieces start at $125) to display large-scale, on-trend artwork in trade show booths, at events, in the office, and at home. 

 

The meetings and events industry has faced its fair share of ups, downs, and everything in between since early 2020. There have been lessons learned, approaches changed, and flexibility fostered to keep moving ahead during the pandemic. Let’s take a quick look at what to expect for 2023 through the lens of the 12th annual Global Meetings & Events Forecast, produced by American Express Meetings & Events, a division of American Express Global Business Travel. 

 

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year.