Booking individual hotel rooms can be easily made with a few clicks online, but booking rooms for a group can require more time and coordination. Jetaport is a free service that takes the hassle out of booking room blocks. Planners simply submit their trip details and preferred hotels on Jetaport’s website, and a Travel Advisor is assigned to each request to work with hotels to find the best available rates. “We help make it easier for planners," says CEO Jason Shames. Travel Advisors will give planners up to four possible trip proposals. Once an offer is accepted, Travel Advisors will request an electronic signature for the hotel's booking agreement and will personally connect the planner with the appropriate contact at the hotel, making booking a block of rooms stress free.
In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.
We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.