• JW Marriott Nashville Preparing for Bleisure Travelers

     
    POSTED July 11, 2017
     

JW Marriott Nashville is looking ahead to its opening in 2018 and focusing on attracting the ever-growing bleisure class of travelers: business travelers who extend their work trips for leisure traveling.

The hotel will feature Michelin-star chef Michael Mina's first restaurant on the property, as well as clean lines and modern furniture that blend a clean aesthetic with the culture and charm of Nashville, which can be viewed from the floor-to-ceiling windows. With two ballrooms, two permanent boardrooms, 16 meeting rooms and an event-hub with 24-hour access, the property is perfectly situated for a variety of events. Guests can easily transition from their conferences to Nashville life since the hotel is just a short distance from The Gulch, 12 South, Music Row and next door to the Country Music Hall of Fame and Museum.

“On behalf of the entire JW Marriott Nashville team, we are eagerly awaiting opening day and the first opportunity to welcome both business and leisure guests through our doors,” says Philip Goldfarb, corporate representative. “Nashville is steeped in culture and booming with inventive new neighborhoods, shops and restaurants – it is the perfect city to explore on your own or with a group.”

The work-in-progress hotel will accommodate this popular type of traveler with 533 guest rooms, state-of-the-art meeting and event spaces, quality dining options and a convenient location. Forty-three percent of business trips last year fell into the bleisure category, and this class of travelers will appreciate amenities like the full-service spa and salon, rooftop pool, fitness center and more that the JW Marriott Nashville will offer alongside its quality meeting spaces.

On September 1, over 1,500 businesses across the country illuminated their buildings with red lights to draw attention to the devastation that the live events and performance art industries have faced as a result of the COVID-19 pandemic.

 

According to a survey commissioned by the American Hotel & Lodging Association (AHLA), frequent travelers feel safer when hotels adhere to AHLA's Stay Safe guidelines, which detail cleaning protocols for hotels during the COVID-19 pandemic. 

 

Through responses to bi-weekly surveys, Global Business Travel Association members have indicated that domestic busines travel is ramping up after months of struggle.