• JW Marriott Nashville Preparing for Bleisure Travelers

     
    POSTED July 11, 2017
     

JW Marriott Nashville is looking ahead to its opening in 2018 and focusing on attracting the ever-growing bleisure class of travelers: business travelers who extend their work trips for leisure traveling.

The hotel will feature Michelin-star chef Michael Mina's first restaurant on the property, as well as clean lines and modern furniture that blend a clean aesthetic with the culture and charm of Nashville, which can be viewed from the floor-to-ceiling windows. With two ballrooms, two permanent boardrooms, 16 meeting rooms and an event-hub with 24-hour access, the property is perfectly situated for a variety of events. Guests can easily transition from their conferences to Nashville life since the hotel is just a short distance from The Gulch, 12 South, Music Row and next door to the Country Music Hall of Fame and Museum.

“On behalf of the entire JW Marriott Nashville team, we are eagerly awaiting opening day and the first opportunity to welcome both business and leisure guests through our doors,” says Philip Goldfarb, corporate representative. “Nashville is steeped in culture and booming with inventive new neighborhoods, shops and restaurants – it is the perfect city to explore on your own or with a group.”

The work-in-progress hotel will accommodate this popular type of traveler with 533 guest rooms, state-of-the-art meeting and event spaces, quality dining options and a convenient location. Forty-three percent of business trips last year fell into the bleisure category, and this class of travelers will appreciate amenities like the full-service spa and salon, rooftop pool, fitness center and more that the JW Marriott Nashville will offer alongside its quality meeting spaces.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.