• JW Marriott Nashville Will Cater to Group Business in Music City

     
    POSTED June 15, 2017
     

Set to open next year, JW Marriott Nashville will soon become a favorite for meeting and event planners. Located right next to Nashville’s International Airport and across the street from Music City Center, the 533-key hotel will boast 50,000 square feet of flexible event space equipped with state of the art audio visual and wireless technology, allowing guests to make the most of any meeting or special occasion.

“We are looking forward to expanding the Turnberry Associates portfolio in Nashville and have recognized the demand for a luxury hotel product that can flawlessly execute corporate or social functions in dynamic cities guests are inspired to explore,” says Jackie Soffer, CEO and co-chairman of Turnberry Associates. “JW Marriott Nashville’s location sets it apart from any other upscale hotels in the area, with up-and-coming neighborhood The Gulch and the must-see Music Row just minutes away.”

JW Marriott Nashville’s ballrooms provide an ideal event setting for anything from weddings, large-scale events and meetings. The ballrooms boast over 25,000 square feet of space and accommodate up to 1,200 guests. Ranging in size from 377 to 1,442 square feet, the 16 meeting rooms and two permanent boardrooms feature floor-to-ceiling windows and plenty of natural lighting. Additional offerings will include an “event-hub” with 24-hour access as well as business services.

A spacious al-fresco terrace lounge on the 33rd floor as well as private dining rooms in Nashville’s first Michael Mina Restaurant, Bourbon Steak, will offer alternate areas with customizable catering options. Extra amenities include the hotel’s state-of-the-art spa, fitness center, retail outlets, complimentary Wi-Fi throughout the property, including the rooftop pool or concierge library.

“We’ve assembled a local team of seasoned and dynamic sales professionals at JW Marriott Nashville who will work closely with each guest to deliver a seamless and memorable experience,” says Silvia San Martin, director of sales & marketing at JW Marriott Nashville. “The JW Marriott brand prides itself on providing authentic, innovative luxury experiences and the highest level of service which will be complemented with Nashville’s Southern hospitality.”

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.