• Kindred Resorts & Hotels Reveals Meeting Trends for 2017

     
    POSTED January 16, 2017
     

Kindred Resorts & Hotels has released the results of their survey to 64 of their properties.

“Across the board, 2017 booked business is up and the group trends we are seeing are centered around experiences and health,” says Bree Brostko, managing director. “Meeting planners are looking to break off from the traditional board room conferences and offerings and get outside, experience the destination and truly get a taste of the local culture and cuisine.”

To start, they found that 61 percent of properties met their projected revenue for group business in 2016, and 66 percent showed booked revenue is trending upward for 2017. The second and third quarters are slated to be the strongest quarters with 39 percent each. The survey also shows there’s a higher focus on health and wellness. Kindred found that gluten-free menus have been highly requested at 61 percent and vegetarian meals at 32 percent. Because of this rising trend, Kindred offers sustainable, local, organic foods, specialized menus and healthy cooking classes for groups.

Kindred expects outdoor programming and experiential teambuilding activities to increase. Groups are looking to experience more of the area in which they are visiting and get involved with the local community, as community service projects are becoming more popular as a teambuilding opportunity.

While some trends are on the rise, others on the decline. For example, groups are looking for less formal or traditional meetings and events, as casual receptions are becoming more favorable. Now, there are so many unique venues, like barns, boats and gardens, there is less need for traditional spaces.

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.